AppNexus, a startup founded by three Mad Men from Yahoo!, Google and DoubleClick, is tying its fortunes to the growing interest in cloud computing. The company is hosting its application on a cloud server, but it is also claiming to have the first ad exchange network designed for a cloud environment.
The business model seems suited to the technical architecture. The AppNexus Cloud is offered to both buyers and sellers of display campaigns as a complete solution for trading ad space across multiple networks. From the client front-end, advertisers can bid on publisers’ network offerings. The same front-end also allows both advertisers and publishers to manage the campaigns and track performance.
AppNexus is doing what Mad Men are good at: capturing the spirit of the day.
Venture funding has been provided by Kodiak Venture Partner, Venrock and First Round Capital. A total of $15 million has been committed. The hosting environment is run on Netazza’s cloud solution; network diagram below.